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Makeup Spring Cleaning

Time for the Beyond 50 Beauty to revitalize the beauty stash and clean out that tired, old makeup drawer.  Out with the old and in with the new!

We’ve spent lots of time and money curating that fabulous makeup collection, but we must let go of items that aren’t helping us and might even be harming us.  Because letting go can be difficult, we are going to attack in stages.

Stage 1:  The good, the bad, and the ugly

Stage 2: UBOs

Stage 3:  Object d’Art

Stage 4:  Recovery

 

Stage 1:  The Good, the Bad, and the Ugly. This stage is the easiest.  Put all of your makeup (and hair care products) in three piles.

The Good:  Anything that you use at least once a week.  EVERY WEEK!  (No cheating).  This is the stuff you get to keep.  Replace items per the following schedule:

  • 6 months:  Mascara (I know it still has stuff in it, but pink-eye ain’t cute, girl!)
  • 2 years:  Foundation (liquid), blush, eye shadow, face powder,
  • 2 years:  Moisturizer (Only if you stock up when it’s on sale.  If you haven’t used that $200 pot of La Mer in TWO years, it probably doesn’t work for you, so toss it….or give it to a VERY good friend, if that makes you feel better)
  • 1 year: lip, eye, and brow pencils and nail polish

The Bad:  Anything that smells bad or has separated or dried up should be thrown away.  Anything in  broken packaging or that has fallen into the toilet MUST be thrown away!

The Ugly:  Anything that does not look good on you.

  • If it doesn’t make you look or feel beautiful, throw it away (PERIOD!)
  • Let go of that nude lipstick that is all the rage, but makes you look like a corpse.
  • I know you paid $75 for that blue sparkly Dior eye shadow in the gorgeous blue compact, but it doesn’t look good on YOU.  LET IT GO!  If it makes you feel better, you can give it to your niece, or give it the object d’art treatment described below.  Bottom line:  it’s got to go.

Stage 2:  UBO’s (Unidentified Beauty-Related Objects). UBOs are never-used beauty items that you receive as gifts from friends, family, or free with another makeup purchase.  Consider this:  If that stinky bath gel set or neon eye shadow palette is on your vanity, the gift-giver thinks you like it, and give you MORE of it.  We are all guilty of holding on to things for sentimental reasons, because we love the person that gave the gift, or because the items were “free”, but if you haven’t used a product in the last 30 days, toss it.

Other UBOs include gadgets (heated eyelash curler anyone?) or beauty products that you do not know how to use.  Just pay the eyelash lady $30 and toss those individual eyelashes, applicators, glues, and other beauty items that you thought you would learn to use…..someday (sigh)…into the trash bin.

Stage 3:  Object d’Art. The compact or packaging is so lovely that you cannot bear to part with it, refill it with something you love.  Once you’ve used the last crumb of eye shadow in that slick Chanel compact with logo on the lid, use it again, and again, and again. Pack your favorite lip colors into an empty eye shadow palette.  If the container is larger, refill it with hand crème, lip balm, mints, pills, or something that you will use every day.  Every time you take that beautiful compact out of your purse, you will smile, and when you smile you FEEL beautiful and you ARE beautiful!

Stage 4:  Recovery. Stage 4 is where the fun begins.  Now that your makeup drawer is “clean”, you get to play.

  • Take stock of what works and (more importantly) what does not work.  I’ll bet your mistakes and throw away pile is like mine.  Full of items that are of the moment, but don’t work for you.  Now that you are free of that stuff, you can focus on what works.
  • Look at your keep pile.  This is the stuff that makes you FEEL beautiful.  And when you feel beautiful, you ARE beautiful.
  • Now you get to go shopping!  Replenish expired items (mascara, eye/lip/brow pencils at the very least) and try new things.

Remember Beyond 50 Beauties, it’s only makeup! Have fun with it!

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Take 5-10 years off your appearance, right now!

Take 5-10 years off your appearance immediately by simply grooming your brows. It’s true!  This is not a gimmick.  If you don’t wear a lick of makeup, just take five minutes to groom your brows.  Once you get the hang of it, it won’t take that long (I promise) and you will be so glad you did.

Brows frame the face and give it structure.  A full, well-groomed brow sets off the rest of the face and gives you a more youthful modern appearance.  Take a look at the model below.  What’s the FIRST thing you notice?

Casual aged woman posing for camera

It’s her eyes and her smile, right?  They form the top and bottom of the “frame”.   Visualize the last time you saw the face of someone you found attractive.  As you visualize this person, where is your focus?  It’s probably in the area between their eyebrows and their chin (within the “frame”).  When you first looked at the model above, I’ll bet that you didn’t focus on the wrinkles?  The first thing you saw were her sparkly eyes and stunning smile!  You responded positively to her balanced features because humans like balance! You didn’t ignore the wrinkles.  You just responded positively to the balance that a well-framed face achieves.  Her full brow balances her face and makes her appear modern and contemporary while wearing a plain white t-shirt. She doesn’t look dated.  If you change only the fullness of the eyebrows, the look becomes very dated and not as attractive.

There are a few of you who hesitate to give up the thin, highly arched brow.  That thin brow is making you look old and less current.  You might have a flawless complexion, dewy skin, and otherwise perfectly applied makeup, but if your brows are too thin, you look old and your entire look appears dated.  It doesn’t matter what you are wearing, that thin severe arch is aging you.  It might take a bit of practice to perfect your technique, but once you do, you’ll be amazed at how good you look.

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Here are two photos of the same woman taken on the same day.  In the first photo her brows appear thin and severely arched. They actually aren’t that thin.  They are partially gray which makes them appear thinner than they actually are.  This makes her face look unbalanced. (Where are you focusing?)

The second photo was taken after our model groomed her brows.  She made the arch less severe and filled in the gray with a taupe pencil (not black!) to create a slightly fuller brow. The fuller, darker brow helps her face appear balanced. You are now focusing on the most compelling part of her face – her eyes and her smile!

Notice that her hairline is more attractive in the second photo.  She didn’t change her hairdo.  The difference is that the hairline is no longer the top of the “frame”.  The slightly stronger brow balances the face and brings the attention where it should be –  on her eyes and smile.  Our model completes the look with blush and lipstick.  She looks modern and has taken years off  her appearance.

NOTE:  If she didn’t have the right color of pencil handy, she could have used taupe or light brown eye shadow.  Many find that eye shadow or eyebrow power is much easier to use and produces a more subtle effect than a pencil, especially for brunettes.

Grooming your brows pays huge dividends.  Your face appears more balanced, your eyes become more engaging, and your look is contemporary.  Groom your brows every day for a week – even if you aren’t planning to leave the house.  You’ll look so good, you might be motivated go someplace where others might bask in your loveliness!

Leave a comment below and tell us how great you look!

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RESOURCES:

There are lots of eyebrow tutorials available on YouTube.   Here are some of my favorites.  To share your favorites, leave a link in the comments.

To find the right brow shape for you print out Tracy Do’s 1-page cheat sheet http://permanentpretty.files.wordpress.com/2012/07/eyebrow_shapes2.jpg

Wayne Goss is the king of the YouTube makeup tutorial.  SUBSCRIBE TO HIS CHANNEL TODAY!  His tutorials are chock full of useful information.  These speak to brows, but check out his other videos.

5 Brow Shapes to Avoid: http://www.youtube.com/watch?v=7CWtnitS1c4

Beware the “Scouse” Brow:  http://www.youtube.com/watch?v=VgySGxS1OuM

How to Get the Perfect Brow – Easy steps:  http://www.youtube.com/watch?v=BpqIFoY4-HA

How to – Quick Easy Eyebrow Tutorial: http://www.youtube.com/watch?v=vYLz032wwBg

From the Gossmakeupartist YouTube channel:  How Not to Look Old- Easy Steps to Stay Young Looking: