Month: February 2014

Finally! Eye Shadow that Does Not Settle into Fine Lines and Wrinkles

Viceart Neutral Basic 01-Matte Eye Shadow Available at for about $80.

Viseart Neutral Basic 01-Matte Eye Shadow
Available at for about $80.

Forget Urban Decay’s NAKED palette.  Viseart’s Basic Neutral 01-Matte palette is the best neutral eye shadow on the market, period.  It is especially suited for women over 50 because it is very blendable and does not settle into nooks & crannies!

Why it’s good for the 50+ woman:  The Neutral 01-Matte palette contains no shimmer, sparkle, or glitter to settle into fine lines and creases, and there is no shadow “fallout”.  The outer corner of my lid is textured like crepe paper and this shadow never “settles” in the nooks and crannies.

Uses:  All skin tones.  This palette looks good on EVERYONE, from the palest to the deepest tones.  Its beige, taupe, brown, grey, and peach tones are universally flattering.  This shadow also has multiple uses:  all colors can be used as eye liner,  brown tones can be used to fill in brows, black and deep terracotta tones can even be used in your hair to cover  “roots”.

Ease of application: There is virtually no fallout.  This stuff STAYS WHERE YOU PUT IT.  Although it is heavily pigmented and stays put all day, it blends easier than any shadow I’ve ever tried.  If you don’t have lots of experience applying shadow or are challenged by the “smokey eye”, you should try this palette.  Because it is so forgiving and blends like a dream, I am finally able to rock  “smokey eye” and experiment with colors outside my taupe-hued comfort zone.

Texture:  Smooth and buttery.  Although this is powdered shadow, it goes on with a very creamy feel.  It glides over the eye and doesn’t look thick or caked on.

Finish:  Rich matte.  No sparkle, shimmer, glitter, or twinkle to bring negative attention to crows feet and crepe-iness.

Value:  For most of us $80 is a huge makeup investment.  I buy $0.99 brushes from Target, so I get it.  There aren’t many people willing to pay $80 for eye shadow, but the results are worth every penny!  It is heavily pigmented, so a little goes a very long way.  My palette is in the photo.  I’ve been using it for about 2 months and haven’t made a dent in the taupe and grey colors I use every day.

Viceart  is professional quality shadow that is easy to use and delivers great results.  I strongly recommend this product.  Post a comment and share your knowledge of Viceart eye shadow with other beyond50beauties.


Disclaimer:  The products discussed on this website are purchased by me.  I am not compensated by any person or company, and the opinions expressed above are my own.

Great Primer for Mature Skin from Laura Mercier


Laura Mercier Foundation Primer – Hydrating
1.70 fl. oz. / 50 ml approx. $38
Available from major department and cosmetics stores.

If you have dry, textured skin, you need this stuff!  It’s THAT GOOD.  Laura Mercier’s Hydrating Foundation Primer has saved my winter-weary skin.  If you are like me and have fine to not-so-fine wrinkles, this primer really helps your foundation go on smoothly.  When I use it atop moisturizer, my super-dry skin stays hydrated all day.   Here are the details:

  • Uses:  Over moisturizer (for dry skin), but can be used alone.  I have extra dry skin in the winter, so I use it under moisturizer.  In the summer, I’ve used it alone and (BONUS) it does NOT make you sweat! (for those of us experiencing personal heat).
  • Skin Types:  Dry, normal, and sensitive skin types.  My mother has very sensitive skin and eczema.  She’s used this for years without sensitivity issues.
  • Other Foundation Primer formulas:  Regular, just called Foundation Primer, Foundation Primer- Oil Free, and Foundation Primer- Mineral for use with mineral foundation.  Foundation Primer- Bronze was recently released.
  • Fragrance:  Slight, and disappears within 30 seconds.
  • Texture:  Slippery.  This is a good thing because the point is for the product you put on top of it to glide over it.
  • Finish:  Dewy without being oily, heavy, or greasy.  It feels like healthy moisturized skin.  If it’s too dewy for you, blot with a lint-free tissue before applying foundation.
  • Value:  $38 isn’t cheap, but the tube lasts me about 3 months.  Besides, it’s the only thing that has worked and doesn’t dry me out.  I tried products from Tarte, NYX, Lancôme, Bobby Brown, MAC, and drugstore brands.  This is definitely worth the money.

Laura Mercier’s Hydrating Foundation Primer is one of my favorite beauty finds.  It does exactly what you want:  creates a smooth canvas for the rest of your makeup.

If you’ve tried it, let others profit from your experience by posting a recommendation below.

Disclosure:  I purchased all products discussed on this site.  I am not compensated by any company or brand.  The opinions expressed above are based on personal experience…B2B

Take 5-10 years off your appearance, right now!

Take 5-10 years off your appearance immediately by simply grooming your brows. It’s true!  This is not a gimmick.  If you don’t wear a lick of makeup, just take five minutes to groom your brows.  Once you get the hang of it, it won’t take that long (I promise) and you will be so glad you did.

Brows frame the face and give it structure.  A full, well-groomed brow sets off the rest of the face and gives you a more youthful modern appearance.  Take a look at the model below.  What’s the FIRST thing you notice?

Casual aged woman posing for camera

It’s her eyes and her smile, right?  They form the top and bottom of the “frame”.   Visualize the last time you saw the face of someone you found attractive.  As you visualize this person, where is your focus?  It’s probably in the area between their eyebrows and their chin (within the “frame”).  When you first looked at the model above, I’ll bet that you didn’t focus on the wrinkles?  The first thing you saw were her sparkly eyes and stunning smile!  You responded positively to her balanced features because humans like balance! You didn’t ignore the wrinkles.  You just responded positively to the balance that a well-framed face achieves.  Her full brow balances her face and makes her appear modern and contemporary while wearing a plain white t-shirt. She doesn’t look dated.  If you change only the fullness of the eyebrows, the look becomes very dated and not as attractive.

There are a few of you who hesitate to give up the thin, highly arched brow.  That thin brow is making you look old and less current.  You might have a flawless complexion, dewy skin, and otherwise perfectly applied makeup, but if your brows are too thin, you look old and your entire look appears dated.  It doesn’t matter what you are wearing, that thin severe arch is aging you.  It might take a bit of practice to perfect your technique, but once you do, you’ll be amazed at how good you look.

IMG_0320 (2)IMG_0327 (2)

Here are two photos of the same woman taken on the same day.  In the first photo her brows appear thin and severely arched. They actually aren’t that thin.  They are partially gray which makes them appear thinner than they actually are.  This makes her face look unbalanced. (Where are you focusing?)

The second photo was taken after our model groomed her brows.  She made the arch less severe and filled in the gray with a taupe pencil (not black!) to create a slightly fuller brow. The fuller, darker brow helps her face appear balanced. You are now focusing on the most compelling part of her face – her eyes and her smile!

Notice that her hairline is more attractive in the second photo.  She didn’t change her hairdo.  The difference is that the hairline is no longer the top of the “frame”.  The slightly stronger brow balances the face and brings the attention where it should be –  on her eyes and smile.  Our model completes the look with blush and lipstick.  She looks modern and has taken years off  her appearance.

NOTE:  If she didn’t have the right color of pencil handy, she could have used taupe or light brown eye shadow.  Many find that eye shadow or eyebrow power is much easier to use and produces a more subtle effect than a pencil, especially for brunettes.

Grooming your brows pays huge dividends.  Your face appears more balanced, your eyes become more engaging, and your look is contemporary.  Groom your brows every day for a week – even if you aren’t planning to leave the house.  You’ll look so good, you might be motivated go someplace where others might bask in your loveliness!

Leave a comment below and tell us how great you look!



There are lots of eyebrow tutorials available on YouTube.   Here are some of my favorites.  To share your favorites, leave a link in the comments.

To find the right brow shape for you print out Tracy Do’s 1-page cheat sheet

Wayne Goss is the king of the YouTube makeup tutorial.  SUBSCRIBE TO HIS CHANNEL TODAY!  His tutorials are chock full of useful information.  These speak to brows, but check out his other videos.

5 Brow Shapes to Avoid:

Beware the “Scouse” Brow:

How to Get the Perfect Brow – Easy steps:

How to – Quick Easy Eyebrow Tutorial:

From the Gossmakeupartist YouTube channel:  How Not to Look Old- Easy Steps to Stay Young Looking:

IMATS: The Disneyland of Makeup, Part 1

The International Makeup Artist Trade Show – Los Angeles (IMATS-LA) took place in Pasadena, CA over MLK weekend. IMATS is the Super Bowl for beauty bloggers and YouTube gurus. For me, it is a trip to the Disneyland of makeup!

IMATS is the world’s biggest gathering of makeup artists, cosmetics companies, and YouTube beauty gurus.  Each year professional makeup artists, vendors, and makeup enthusiasts like you and me convene in Los Angeles,  New York, London, Vancouver, Sydney, and Toronto to discuss, display, and shop for all things related to makeup. Oscar and Emmy award-winning superstar makeup artists conduct lectures and demonstrations, and companies début new products.  There are also special effects makeup demonstrations and exhibits that are a fantasy come to life.

You may have seen YouTube videos produced primarily by twenty and thirty-something beauty gurus and think that this is an event geared toward the younger demographic.  You could not be more wrong.  Yes, the attendees are definitely predominantly under 40, but this event is relevant and fun for makeup lovers of all ages.  In fact, the mature participant has a HUGE advantage.  Here’s why:

1.      Vendors take you seriously and are responsive to the makeup and skin care concerns of the 50+ woman.  

Salespeople for popular brands like MAC and Makeup Forever are trying to help as many people as they can quickly and efficiently, so they aren’t going to waste your time selling you something that you don’t want or need (e.g. blue or purple lipstick) and those with the bargain brands are trying to move into the mature demographic.  The vendor’s goal is to identify as many of their products that meet your needs (or those of your clients) and sell them to you as quickly as possible.  That being said, you should know that not once did I ever feel rushed or pressured into purchasing something that did not work for me.  This leads me to my next point…

2.     Vendors recognize that you are willing to pay for quality.

I love a $.99 lipstick as much as the next woman but, more often than not, you do get what you pay for, and the 50+ woman is willing to pay the price for beauty and convenience.  Salespeople at IMATS know that you are not the typical attendee.  The typical attendee is trying to acquire as many items as they can as cheaply as possible.  Vendors recognize that the mature customer looks for products that perform well, typically has more resources, and is willing to pay a premium for outstanding performance.  This leads me to point three….

3.     Vendors recognize that you are their BEST customer.

Every salesperson at IMATS knows that you will be a repeat customer if the product meets your needs and lives up to your expectations.  Have you ever made a department store purchase only to get home and not remember how to use the product?  Have you tried to recreate a look or effect to find that it doesn’t look like it did when the salesperson applied it?  This will not happen to you at IMATS.  The purpose of the event is for you to learn about and try products.  Although the goal of the event is to sell makeup and related products, it is really about education and establishing customer relationships. I did not meet one company representative who tried to rush me or force a sale. Most vendors believe that you will buy their products if you try them out and know how to use them properly.  They also believe that you are more likely to be a repeat customer and recommend their products when you know the techniques for obtaining consistently good results.

To be honest, when I inventoried my IMATS purchases each evening, I may not have recalled exactly how the item got into my bag (shoppers amnesia?), but I definitely knew how to use every product I purchased…even the $200 Temptu airbrush machine that I just HAD to own!  The salesperson wouldn’t conclude our transaction until I had completed my foundation, blush, and highlighter application to her satisfaction.  Her patience was rewarded with an additional $50 or so in “add-ons”.  I love my new airbrush machine, I know how to use it, and I’ll recommend it to others.  Everybody wins!

4.     Vendors treat you with respect.

You might think it odd to mention, but it is relevant.  Because you might be 30-40 years older than the typical participant, vendors and other event staff treat you with heightened deference that often results in a tip on a good sale or a discount code.

Frankly, vendors are grateful for the calm that is you in the sea of craziness.  For example, my desire for (yet another) neutral eye shadow palette or a concealer that doesn’t settle into wrinkles was a welcomed change from inquiries about neon hued eye shadow and electric blue lipstick….and often rewarded with an additional discount, extra samples, or a 2-for-1 deal on the item I just purchased.

5.      Products you love are available at discounted prices.

Famous brands are available at least 20% off Sephora, Ulta, or department store prices.  Vendors include:

MAC                                                    Inglot

Makeup Forever                               NYX Cosmetics

Anastasia Beverly Hills                      Naked Cosmetics

Eve Pearl (50% off)                              ….and more

In Part 2 of this series, I will review logistics:  Getting there, where to stay, the lines, and the deals.  If you can’t wait, check out EmilyNoel83’s “My First IMATS” vlog below.  If you have questions, please leave a comment.

Until next time!